5 ways to transform your exhibiting results without spending lots of money

Published on 26/03/2019

The tikit stand is an excellent example of a shell scheme transformation. 

The tikit stand is an excellent example of a shell scheme transformation. 

If you are looking for ways to transform your exhibiting results without spending a pile of money to do so, one or more of the ideas below could be just what you need. 

1. Remove the fascia panel from your shell scheme stand

If you exhibit on a shell scheme stand, removing the fascia panel at the front of your stand will make your stand appear bigger and more open.

This openness is an attractive feature for visitors.

They can see what's on display more clearly and your stand won't appear small and pokey.

There is usually no cost associated with doing this.

You just need to advise the show's stand contractor of your wish in advance of the show.

In some cases, the contractor may be unwilling to remove the fascia as removal might de-stabilise the other shell scheme stands on the block where yours is located.

However, this isn't usually a problem.

When you remove your stand's fascia, remember that your stand will appear more open and that's good. Just make sure that your display looks good too (see next point).

2. Invest in excellent graphics

The fastest way to improve the quality of your stand graphics is to invest in their design.

That means hiring a professional graphic designer to produce them.

Graphics on small stands are particularly important to get right. You need to convey your message strongly and for it to be seen clearly amongst your exhibits and stand team.

If you are going to go to the trouble of producing graphics anyway, pay a little extra and get an excellent result. One that will help attract visitors onto your stand.

To do that, attendees must be able to see what you offer quickly before they walk past your stand and move elsewhere in the show.

If you would like us to point you in the direction of some excellent designers, call 01702 662 111.

3. Hire a professional stand staffer to work with your business when you exhibit

Having someone on your stand that is skilled at talking to show visitors and engaging them in sales conversations can make a massive difference to your event performance and the number of leads you collect.

Compare the cost of hiring an outside specialist with the value of orders that could be won.

Usually, this makes the decision to hire or not a very easy one to make.

You can hire language specialists, sales specialists, reception staff - all will be used to working in an event environment.

We can recommend individuals and agencies for you talk to. 

4. Add a lightbox to your stand display - from £1500

Lightboxes are popular because they make a great impact for relatively low cost.

You can use them as the rear or side walls of your stand.

They can be very tall or made to fit shell scheme stands.

Call us on 01702 662 111 for more details on these high visibility displays.

5. Step out of your shell scheme stand

Shell scheme stands do not help you to be more visible when you exhibit.

They weren't designed for that purpose.

They are a low-cost display system that organisers can offer to their exhibitors.

As such, they work really well but for you, there are better display options available.

Displays that will work in your favour when it comes to attracting visitor attention.

We specialise in helping exhibitors to transform their stand spaces and that includes shell scheme sites.

To find out how we can help call 01702 662 111 or email: [email protected] 


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