Published on 19/08/2020
Content delivery at a trade show pre-pandemic. Things will look a little different at hybrid events
You may have heard the term "hybrid event."
It's in widespread use currently as trade show organisers come to grips with getting live events back-up and running.
Hybrid events usually describe exhibitions with physical stands coupled with digital content.
Visitors to events like these have access to both the physical and digital parts of the show or conference.
Hybrid events are different from those pitched as "virtual."
Virtual events are all-digital affairs. Digital stands coupled with webinars and podcasts.
Hybrids take place in physical event venues, and there are real people on stands to meet and interact with real visitors.
The digital content represents an extension of the seminar or conference programme supporting the show.
It's not necessarily a replacement for on-site talks and discussions; instead, it's a means to increase the depth of coverage available to attendees.
Hybrid events also provide a means to reach people who choose not to attend due to travel restrictions or because of company policies restricting attendance at live events.
For this audience, the content is not available until after the event has taken place; there has to be an incentive to attend the physical exhibition.
So what are the opportunities for your business with this new form of a trade show?
You can meet buyers on your stand just as you would at a "normal event.”
Just as you would vet a physical event, so too, apply the same audience assessment process when deciding how much space to take at a hybrid trade show.
And if you need help adapting an existing structure to fit a different shaped space, we can help.
Alternatively, we can create a brand new design for a "safe" stand.