Published on 16/07/2019
It's always nice when clients take the time to let you know how much they like the job you've done for them.
Asking for them is the first step, and although that sounds obvious, many businesses don't have a strategy for obtaining and using testimonials to build sales.
Keep in mind that a testimonial strategy doesn't have to be complicated to be effective.
First, the timing of your request is essential. Ask at the right time.
Usually, that is when a client is in the process of enjoying the benefit your business has provided or very soon afterwards.
Don't leave your request for a testimonial too long. Strike while the client is still highly enthusiastic about you!
Also, ask for the right sort of testimonial.
Many testimonials are very bland statements that say how "great the XYZ team were to work with..."
Instead, ask your clients for testimonials that describe the difference you made, the improvement gained, or the results exceeded.
Why? Because that's what other companies will want to happen for them too.
They want results, and they are more likely to be influenced by one of their peers then they are by your email sales letter.
That's why it is essential to personalise your testimonials.
There should be someone's name as well as a company name credited to your testimonial.
Statements like these with that kind of authorship are just much more powerful.
That guiding principle applies to video testimonials as much as written ones. Maybe more so.
What's even better is when a client’s thank you note sums-up your whole approach and marketing position.
Thank you, Sarah Crowther, and thank you Point of Rental Ltd for that vote of confidence and for a brilliant description of what our Versaform display system does for our clients.
We hope that one day you’ll feel delighted enough to send us a testimonial too.
Meantime, we hope you have found this post useful.
To experience the difference, the Guardian team can bring to your event experience, call us on 01702 662 111 or send us an email: [email protected]