Published on 18/05/2020
One emotion we've heard expressed more often than any other by our clients during the past weeks is frustration.
It's the frustration of not being able to do something positive to build sales and move things forward.
One positive thing we've done that you might also want to consider is to clean and update your sales prospect list.
A robust list without gaps in data fields and invalid addresses removed, will, we believe, help us bounce back faster.
List building is a time-consuming task and salespeople typically use many hours of valuable sales time trying to find the right decision-makers for the products or services they sell.
We used and now recommend based on the results, a company specialising in filling-in data gaps for companies involved in exhibitions and conferences.
You could do this work yourself if you have a small list of contacts, but if your list is large and hasn't been regularly updated, this service offers a fast and thorough way to get the job done.
One big benefit we saw in getting external help in addition to the speed of the work was having every email tested before the data was sent back to us.
Bounce rates have dropped dramatically and open rates have increased.
Email David O'Beirne @ [email protected] he will put you in touch with our contact.