Renting or Buying...Which Display Stand Option is Best for Your Business?

Published on 08/05/2017

To buy or not to buy?  That is the question…and it’s one we’re regularly asked here at Guardian Exhibition & Display, as businesses of all shapes and sizes consider their event display needs in serious detail. While we’re definitely not financial advisors, we do know a thing or two about investing in business-boosting exhibitions with an informative and memorable display stand.  Seeing as more and more clients have been asking for our advice on this very subject, this week we’ve decided to put our expertise to good use with a few hints.

An opening question to consider…

The first thing we tend to ask clients who are pondering whether to rent or buy their display stand is, how often do you actually plan to exhibit your company at trade events? 

Your answer may immediately determine your own solution to the renting vs. buying conundrum, since if you’re only going to be appearing at one event per year, renting would probably make more sense as you dip your toe into the water and test out the marketplace.

However, we’ve seen that exhibiting your brand can be truly addictive once you’ve seen all those enterprise-enhancing effects in live action!  So if you’ve got a hunch that you’ll be exhibiting more than a few times in total, then it might be worth considering an investment in a permanent stand.

The case for buying your stand

From our years of experience, we recommend that investing in a permanent stand is the best option if you’re definitely going to use it for a minimum of three times.  Not only will you benefit from owning your business display kit outright, you’ll also have complete control over transporting, building and dismantling it yourself (with full training provided by our professional team, should you choose us to help you create your display magic!)

We’re not going to tell you that investing in your stand will be inexpensive, because you get what you pay for and stand-out stand quality doesn’t come cheap.  However, you’ll own something that is pretty much guaranteed to increase sales at trade events – which is the proven best method to promote your brand and your business to a large audience.  In our opinion, this isn’t a bad return on your investment, and buying your stand also has the potential to actually save you money in the long-term.  

Reasons for renting

If you’re only going to be exhibiting on an occasional basis, or you plan on having something spectacular for one really big event, then we recommend renting as the best stand option for your business.

As with most services, flexibility is the key word when you rent, with the possibility of exhibiting with a totally different stand at every exhibition you attend.  You can even change the concept and design to fit each event and target group you choose (though we’d also recommend not being too different at each event – after all, one of the key factors of exhibiting is consistency, which better enables visitors to remember you!)

Renting your stand also gives you the relative freedom of not having to transport, build and dismantle the stand yourself, as all of this will be professionally taken care of for you.  Of course, this can turn out to be a costly exercise if you’re planning on renting a stand every time you exhibit – which brings us full-circle to the question we asked right back at the beginning of this piece, about how often you plan to attend trade events.   

If you’re still struggling to decide between renting and buying, go back to that question, consider your options from there…

…and remember that our friendly and professional team are always on hand to advise.

Blogs

21st Oct 2019
You’ll wonder why you stuck with that trade show stand for so long
learn more
16th Jul 2019
The best way to obtain and use client testimonials
learn more
10th Jul 2019
Trade shows: Still the proven route to building enquiries and sales quickly
learn more
3rd Jun 2019
Thinking about your exhibition stand as sales equipment
learn more
14th May 2019
The Pros and Cons of Shell Scheme
learn more
3rd May 2019
Now is the time to be planning for that show in the autumn
learn more
25th Apr 2019
PowerPoint is amazing: Here’s how you can make the most of this 
excellent presentation tool
learn more
5th Apr 2019
Is your trade show stand a good ambassador for your business?
learn more
29th Mar 2019
How to transform a shell scheme stand
learn more
26th Mar 2019
5 ways to transform your exhibiting results without spending lots of money
learn more
18th Mar 2019
Two new displays that are attracting a lot of client interest
learn more
24th Jan 2019
One Of The Fastest And Surest Ways To Improve Trade Show Performance
learn more
17th Dec 2018
5 Trade Show Myths That Can Seriously Hurt Your Sales
learn more
10th Dec 2018
Exhibiting Trends For The Year Ahead
learn more
10th Dec 2018
3 FAQ's about exhibiting on small stands
learn more
24th Aug 2018
The Versaform Sales Story
learn more
6th Aug 2018
Transforming event spaces to transform exhibiting and event results
learn more
8th May 2018
An exclusive invitation from the IET: Bits and Bytes at Savoy Place
learn more
11th Dec 2017
Give your event display a professional edge: hire a promotions team!
learn more
27th Nov 2017
Six handy tips to maximise the life of your exhibition graphics
learn more
13th Nov 2017
Sales mistakes made on stand: Are you guilty?
learn more
2nd Nov 2017
Drum roll please...for our brand-new website launch!
learn more
13th Oct 2017
When size really does matter: making the most of a large exhibition space
learn more
29th Sep 2017
Give that ugly shell scheme a makeover! Simple tips to stand out at your next event
learn more
15th Sep 2017
Working the glow factor - why you should use a lightbox at your next event!
learn more
8th Sep 2017
Are you ready for GDPR?
learn more
1st Sep 2017
Take your business on holiday this Autumn!
learn more
25th Aug 2017
Boost your eco-credentials (along with your business) - choose a Versaform stand!
learn more
18th Aug 2017
Get a Head Start On The Competition: Plan For Your Next Exhibition!
learn more
11th Aug 2017
Why You Should Hire a Custom Exhibition Stand This Autumn
learn more
4th Aug 2017
Dressing for Success Part Two - over to you!
learn more
27th Jul 2017
How to Buy an Exhibition Stand: Five Essential Tips
learn more
24th Jul 2017
Dressing for success - eye-catching event branding outside the exhibition hall
learn more
19th Jul 2017
Grow your business with a portable display stand!
learn more
14th Jul 2017
Location, location, location! How to select the perfect spot for your stand
learn more
7th Jul 2017
Get people talking: Simple Social Media Tips for Your Next #Event!
learn more
23rd Jun 2017
Big Ideas: How to Make the Most of a Small Exhibition Space
learn more
8th Jun 2017
Everything You Wanted to Know About Exhibition Stand Graphics (but were afraid to ask!)
learn more
2nd Jun 2017
Come and say hello at the BNC Summer Show!
learn more
31st May 2017
Don't miss our Great Stand Giveaways! How to stay in visitors' minds long after your event
learn more
19th May 2017
How to attract and engage your visitors
learn more
12th May 2017
A Handy Exhibition Venue Guide... Old Billingsgate
learn more
28th Apr 2017
A Handy Venue Guide to the Business Design Centre
learn more
25th Apr 2017
A Handy Venue Guide to Olympia London
learn more
18th Apr 2017
A Handy Venue Guide to ExCeL London
learn more
3rd Apr 2017
Why Guardian Exhibition and Display is Your Only Choice for Your Next Event!
learn more
27th Mar 2017
Why you should Embrace Gamification into your Exhibition Stand
learn more
17th Mar 2017
10 Essential Questions to Ask Before Hiring Your Exhibition Stand Space
learn more
10th Mar 2017
12 Reasons Why Companies Fail at Exhibitions
learn more
2nd Mar 2017
A Marketing Manager's essential exhibition checklist.
learn more
24th Feb 2017
Our Top 10 Do's and Don'ts for Designing your Exhibition Stand!
learn more
16th Feb 2017
Why Exhibitions Should be Part of Your Marketing Plans for 2017
learn more
14th Feb 2017
How to Deliver a Memorable Experience at your next Exhibition
learn more