Is your trade show stand a good ambassador for your business?

Published on 05/04/2019

Don’t let your stand create a bad first impression

They say that first impressions are hugely important and that’s definitely the case at trade shows. 

For show visitors who have never dealt with your company before, your stand and the people working on it will be their first encounter with your business. 

64% of trade show visitors are not customers of exhibiting companies 
Source: Exhibit Surveys

We all know that seeing bored and disinterested stand staff is a very real deterrent for visitors. 

Many visitors won’t even bother to step onto a stand if they perceive stand staff aren’t going to be helpful. 

But, have ever thought that your stand might be having the same damaging effect? 

It could actually be stopping people from making that all important first contact. 

A bad ambassador stand has;

  • Cramped exhibits - can’t see clearly what the stand is all about (no room for visitors!) 
  • Tatty graphics 
  • Graphics that can’t be read or badly placed so they can’t be seen 
  • Poor lighting 
  • A poorly designed layout of exhibits  
  • No in-built storage so coats and boxes are in view 
  • No focal point to attract attention

A stand with one or more of these traits will unsurprisingly, not be helping your company to look at its best. 

A good ambassador stand

A good ambassador stand includes; 

  • Clear graphics and messaging 
  • All graphic text at eye level and above 
  • An open feel 
  • In-built storage - everything is in its place 
  • Distinct stand elements or areas e.g. for seating, for sales presentations 
  • A planned flow to the stand 
  • Good lighting 

These are all elements that we look at when we design a stand and they are things we recommend that you consider too. 

Your stand represents your business when you exhibit 

When you exhibit, your stand however big or small fully represents your business to the people in the halls. 

What they see is what they will take away in their mind’s eye if they remember your stand at all. 

To ensure that your stand is memorable for the right reasons and an excellent ambassador for your business, use the good example points listed above. 

Allow yourself time to design-in those features to your stand. 

Working with a specialist event supplier will make the process much easier and the end result a success.

We are exhibitors too 

At least twice a year, we move to the other side of the exhibiting fence. 

We go from being stand designers and builders to being exhibitors. 

This is a very good thing. 

On these occasions, we get to test our theories on what makes a successful trade show stand first hand. 

The advice we offer is always based on facts. 

Things we know that work both for ourselves and for our exhibiting clients. 

If you feel your stand display needs to work on its ambassadorship skills, let’s talk 

Get in touch by calling 01702 662 111 or Email [email protected] 

Blogs

22nd Nov 2019
A message from Design-on-Sea
learn more
21st Oct 2019
You’ll wonder why you stuck with that trade show stand for so long
learn more
16th Jul 2019
The best way to obtain and use client testimonials
learn more
10th Jul 2019
Trade shows: Still the proven route to building enquiries and sales quickly
learn more
3rd Jun 2019
Thinking about your exhibition stand as sales equipment
learn more
14th May 2019
The Pros and Cons of Shell Scheme
learn more
3rd May 2019
Now is the time to be planning for that show in the autumn
learn more
25th Apr 2019
PowerPoint is amazing: Here’s how you can make the most of this 
excellent presentation tool
learn more
29th Mar 2019
How to transform a shell scheme stand
learn more
26th Mar 2019
5 ways to transform your exhibiting results without spending lots of money
learn more
18th Mar 2019
Two new displays that are attracting a lot of client interest
learn more
24th Jan 2019
One Of The Fastest And Surest Ways To Improve Trade Show Performance
learn more
17th Dec 2018
5 Trade Show Myths That Can Seriously Hurt Your Sales
learn more
10th Dec 2018
Exhibiting Trends For The Year Ahead
learn more
10th Dec 2018
3 FAQ's about exhibiting on small stands
learn more
24th Aug 2018
The Versaform Sales Story
learn more
6th Aug 2018
Transforming event spaces to transform exhibiting and event results
learn more
8th May 2018
An exclusive invitation from the IET: Bits and Bytes at Savoy Place
learn more
11th Dec 2017
Give your event display a professional edge: hire a promotions team!
learn more
27th Nov 2017
Six handy tips to maximise the life of your exhibition graphics
learn more
13th Nov 2017
Sales mistakes made on stand: Are you guilty?
learn more
2nd Nov 2017
Drum roll please...for our brand-new website launch!
learn more
13th Oct 2017
When size really does matter: making the most of a large exhibition space
learn more
29th Sep 2017
Give that ugly shell scheme a makeover! Simple tips to stand out at your next event
learn more
15th Sep 2017
Working the glow factor - why you should use a lightbox at your next event!
learn more
8th Sep 2017
Are you ready for GDPR?
learn more
1st Sep 2017
Take your business on holiday this Autumn!
learn more
25th Aug 2017
Boost your eco-credentials (along with your business) - choose a Versaform stand!
learn more
18th Aug 2017
Get a Head Start On The Competition: Plan For Your Next Exhibition!
learn more
11th Aug 2017
Why You Should Hire a Custom Exhibition Stand This Autumn
learn more
4th Aug 2017
Dressing for Success Part Two - over to you!
learn more
27th Jul 2017
How to Buy an Exhibition Stand: Five Essential Tips
learn more
24th Jul 2017
Dressing for success - eye-catching event branding outside the exhibition hall
learn more
19th Jul 2017
Grow your business with a portable display stand!
learn more
14th Jul 2017
Location, location, location! How to select the perfect spot for your stand
learn more
7th Jul 2017
Get people talking: Simple Social Media Tips for Your Next #Event!
learn more
23rd Jun 2017
Big Ideas: How to Make the Most of a Small Exhibition Space
learn more
8th Jun 2017
Everything You Wanted to Know About Exhibition Stand Graphics (but were afraid to ask!)
learn more
2nd Jun 2017
Come and say hello at the BNC Summer Show!
learn more
31st May 2017
Don't miss our Great Stand Giveaways! How to stay in visitors' minds long after your event
learn more
19th May 2017
How to attract and engage your visitors
learn more
12th May 2017
A Handy Exhibition Venue Guide... Old Billingsgate
learn more
8th May 2017
Renting or Buying...Which Display Stand Option is Best for Your Business?
learn more
28th Apr 2017
A Handy Venue Guide to the Business Design Centre
learn more
25th Apr 2017
A Handy Venue Guide to Olympia London
learn more
18th Apr 2017
A Handy Venue Guide to ExCeL London
learn more
3rd Apr 2017
Why Guardian Exhibition and Display is Your Only Choice for Your Next Event!
learn more
27th Mar 2017
Why you should Embrace Gamification into your Exhibition Stand
learn more
17th Mar 2017
10 Essential Questions to Ask Before Hiring Your Exhibition Stand Space
learn more
10th Mar 2017
12 Reasons Why Companies Fail at Exhibitions
learn more
2nd Mar 2017
A Marketing Manager's essential exhibition checklist.
learn more
24th Feb 2017
Our Top 10 Do's and Don'ts for Designing your Exhibition Stand!
learn more
16th Feb 2017
Why Exhibitions Should be Part of Your Marketing Plans for 2017
learn more
14th Feb 2017
How to Deliver a Memorable Experience at your next Exhibition
learn more