Published on 13/01/2022
First impressions count greatly when you exhibit.
That’s because attendees take seconds to weigh the stands they will visit.
In 2018, The New York Times published the results of a survey conducted among 2,000 Americans.
It highlighted that we only have twenty-seven seconds to make an excellent or good first impression.
Admittedly, this research referred to meeting someone in a business or social setting for the first time.
Stats about first impressions at events also exist.
It’s why clear messaging and an uncluttered look are essentials for event success.
Like most people, attendees to trade shows are busy.
Buyers need to see what’s on offer and quickly.
And, they want to see as many stands that could be helpful to them in the limited time they have available.
So, at the beginning of what I hope will be a highly successful new year for your business, do you think your stand design could be sharper?
If so, we would be delighted to help you craft a more impactful design for your future events.
To get the ball rolling, email [email protected] or call 01702 662 111.