dressing for success

Dressing for success - eye-catching event branding outside the exhibition hall

Published on 24/07/2017

We’re a versatile bunch here at Guardian Exhibition & Display, and you probably know us well enough by now to know that we specialise in brand-boosting event displays for a whole host of clients, at exhibitions all over the world.

But what you may not know is that our expertise travels a lot further than the exhibition hall! 

When it comes to full-scale event branding, our insightful team are highly skilled at creating everything from venue signage, graphics and banners, to window vinyls and digital wallpaper. 

In short, just about everything you’ll ever need to attract and inspire your event visitors can be left safely in our experienced and accomplished hands.

A creative approach that works hard

We know that the right event branding can take your show to the next level, so our approach is simple.  We’re endlessly creative, but we’ll also take a strategic and practical view of your event – by getting to know your aims and whom you’re looking to attract.

Our services are completely bespoke, and we’ll survey the event venue well in advance to ensure our ideas fit not only with your audience, but also the unique layout and design of your surroundings.

Case study: helping the Sahara Force India F1 team to liven up a drab conference room, located in the brand-new wing of the Silverstone race track! 

The room was the setting for a media conference to launch the VJM06 race car, and our brief was to create a colourfully seamless display that was swift to set up, as well as being re-usable and cost-effective. 

Our team closely surveyed the room, quickly settling on the bi-folding Italian crafted doors as the ideal focus to hang the large-scale Fabric prints.  To ensure absolutely no damage was done to the doors, we tested an array of adhesives and our fitting team got straight to work on hanging the giant 3.5 x 3m prints on the day before the event…which ran as smoothly as the car itself!

Impactful and dynamic, the display was as easily removed as it was set up – with no damage whatsoever to the surroundings.

Built-in consistency

If you’re planning an event, you’ll need a thoughtful and consistent branding approach.  After all, event planning is hard work – hard work you won’t want to waste by randomly filling a room with colour and then hoping for the best.

Effective event branding incorporates a number of design elements, bringing them all together in a consistent and visually compelling journey for your visitors, right from the moment they arrive.  This is exactly the approach you can expect from our professional team.

Case study: as part of our long-standing relationship as preferred branding supplier for the Institute of Engineering and Technology (IET) at Savoy Place, we were tasked with branding Ivanti Interchange 17.  This is a high-profile global event dedicated to modernising IT solutions.

We dressed the building in a stylish suite of consistent and eye-catching branding materials, which included 6m Foamex balcony signage, entrance displays, and 1m x 2m fabric panels for the Lecture Theatre. 

The entire display was professionally installed and broken down by our team – leaving the event organisers to focus on what they do best!

We are proud to show endless examples of the successful event branding projects we’ve worked on, from hanging displays at the BNC Global Event Show, to a fun and child-friendly campaign for Tomy’s Chuggington! 


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