3 faq’s about exhibiting on small stands

3 FAQ's about exhibiting on small stands

Published on 10/12/2018

Beauty Pro stand built at Olympia Beauty Show

“Do you need a big stand space to have a successful trade show?”

“How can a small business compete with the big stands in an exhibition?”

“How can I make my stand look current and appealing?” 

The three questions above are among the most frequently asked by exhibitors when talking to us about their plans for trade shows. And rightly so. 

You can see that among smaller businesses, there are concerns about being lost among their bigger spending competitors. 

Those exhibitors know that trade shows are hugely valuable to their businesses but they also need to know that they can compete with their bigger-spending rivals. 

Here are our answers to those burning questions. We hope you find them useful for your own event planning and participation. 

1. “Do you need a big stand space to have a successful trade show?”

No, you don’t. 

Many of our clients keep on proving that you don’t need a big space to have a highly successful show. 

For them, a well organised and professionally designed stand works very effectively. 

This is, of course, an area that our business specialises in and you can see examples of successful stands by clicking this link.  

Clear objectives for each show is another trait found in our most successful clients. 

As is a pre-show promotional plan designed to attract people who can make a big difference to their sales. 

NB. Remember that visitors attend trade shows mainly to find new ideas and solutions. 

The size of the stand that those ideas come from is not important. 

What is important is that you make very clear to attendees what you offer with strong messaging in your graphics. 

We can help you achieve this. 

2. “How can a small business compete with the big stands in an exhibition?”

First by showing up and being present in the events that are considered to be the leaders in your industry. 

Doing this will put your business in the same arena as those bigger rivals. 

As mentioned a moment ago, trade show visitors attend events because they are seeking solutions and ideas. 

They aren’t too fussed whether they find those breakthroughs on big or small stands. 

Secondly, by working every angle possible. 

By promoting your presence to your clients and prospects. 

By taking part in the conference or seminar programme. 

Submitting entries for new product showcases and other forms of associated content marketing that trade shows offer. 

Third, by doing the things that those bigger boys and girls can’t do. 

Like displaying last minute changes and updates to your product lines and displays. 

You can be more nimble and work with shorter lead times than your bigger exhibitor rivals. 

By joint-venturing with other another non-competing exhibitor to get a bigger stand space or a better hall location. 

By piggy-backing content on the themes of the event in order to gain publicity before, during and after the show. 

You can compete. And to grow, you must compete. 

You have to be creative just like law firm Kennedys were with this small but impressive stand that included a leaning graphic tower. See our Yearbook* for more details. 

3. “How can I make my stand look current and appealing?” 

Clean lines  •  Lightboxes  •  Digital screens  •  Towers that add height  •  Strong clear graphics  •  Good lighting 

These are the core elements that we seek to build into the stands that we design and build for our clients. 

You don’t need to use all of them but some combination of these features works incredibly well. 

It’s how we transform the exhibition spaces that our clients occupy. In doing so we help them transform their exhibiting results. 

If you would like to see examples of stands like these, email [email protected] 

* We will send you a copy of our recently published Yearbook “A Transformational Year.”

And, if you have any questions relating to your own event programme we will be very happy to answer them. 

Email the FAQ’s on your mind to [email protected]

Blogs

14th May 2019
The Pros and Cons of Shell Scheme
learn more
3rd May 2019
Now is the time to be planning for that show in the autumn
learn more
25th Apr 2019
PowerPoint is amazing: Here’s how you can make the most of this 
excellent presentation tool
learn more
5th Apr 2019
Is your trade show stand a good ambassador for your business?
learn more
29th Mar 2019
How to transform a shell scheme stand
learn more
26th Mar 2019
5 ways to transform your exhibiting results without spending lots of money
learn more
18th Mar 2019
Two new displays that are attracting a lot of client interest
learn more
24th Jan 2019
One Of The Fastest And Surest Ways To Improve Trade Show Performance
learn more
17th Dec 2018
5 Trade Show Myths That Can Seriously Hurt Your Sales
learn more
10th Dec 2018
Exhibiting Trends For The Year Ahead
learn more
24th Aug 2018
The Versaform Sales Story
learn more
6th Aug 2018
Transforming event spaces to transform exhibiting and event results
learn more
8th May 2018
An exclusive invitation from the IET: Bits and Bytes at Savoy Place
learn more
11th Dec 2017
Give your event display a professional edge: hire a promotions team!
learn more
27th Nov 2017
Six handy tips to maximise the life of your exhibition graphics
learn more
13th Nov 2017
Sales mistakes made on stand: Are you guilty?
learn more
2nd Nov 2017
Drum roll please...for our brand-new website launch!
learn more
13th Oct 2017
When size really does matter: making the most of a large exhibition space
learn more
29th Sep 2017
Give that ugly shell scheme a makeover! Simple tips to stand out at your next event
learn more
15th Sep 2017
Working the glow factor - why you should use a lightbox at your next event!
learn more
8th Sep 2017
Are you ready for GDPR?
learn more
1st Sep 2017
Take your business on holiday this Autumn!
learn more
25th Aug 2017
Boost your eco-credentials (along with your business) - choose a Versaform stand!
learn more
18th Aug 2017
Get a Head Start On The Competition: Plan For Your Next Exhibition!
learn more
11th Aug 2017
Why You Should Hire a Custom Exhibition Stand This Autumn
learn more
4th Aug 2017
Dressing for Success Part Two - over to you!
learn more
27th Jul 2017
How to Buy an Exhibition Stand: Five Essential Tips
learn more
24th Jul 2017
Dressing for success - eye-catching event branding outside the exhibition hall
learn more
19th Jul 2017
Grow your business with a portable display stand!
learn more
14th Jul 2017
Location, location, location! How to select the perfect spot for your stand
learn more
7th Jul 2017
Get people talking: Simple Social Media Tips for Your Next #Event!
learn more
23rd Jun 2017
Big Ideas: How to Make the Most of a Small Exhibition Space
learn more
8th Jun 2017
Everything You Wanted to Know About Exhibition Stand Graphics (but were afraid to ask!)
learn more
2nd Jun 2017
Come and say hello at the BNC Summer Show!
learn more
31st May 2017
Don't miss our Great Stand Giveaways! How to stay in visitors' minds long after your event
learn more
19th May 2017
How to attract and engage your visitors
learn more
12th May 2017
A Handy Exhibition Venue Guide... Old Billingsgate
learn more
8th May 2017
Renting or Buying...Which Display Stand Option is Best for Your Business?
learn more
28th Apr 2017
A Handy Venue Guide to the Business Design Centre
learn more
25th Apr 2017
A Handy Venue Guide to Olympia London
learn more
18th Apr 2017
A Handy Venue Guide to ExCeL London
learn more
3rd Apr 2017
Why Guardian Exhibition and Display is Your Only Choice for Your Next Event!
learn more
27th Mar 2017
Why you should Embrace Gamification into your Exhibition Stand
learn more
17th Mar 2017
10 Essential Questions to Ask Before Hiring Your Exhibition Stand Space
learn more
10th Mar 2017
12 Reasons Why Companies Fail at Exhibitions
learn more
2nd Mar 2017
A Marketing Manager's essential exhibition checklist.
learn more
24th Feb 2017
Our Top 10 Do's and Don'ts for Designing your Exhibition Stand!
learn more
16th Feb 2017
Why Exhibitions Should be Part of Your Marketing Plans for 2017
learn more
14th Feb 2017
How to Deliver a Memorable Experience at your next Exhibition
learn more