Why creating an in-house showroom and video space makes sense

Published on 11/03/2021

 

Video has boomed as a sales medium during the COVID-19 pandemic. 

And, I’m not only referring to Zoom or Microsoft Teams calls either. 

No, this is selling by video from internal showrooms and display spaces built specifically with on-camera sales firmly in mind.

In the absence of trade shows, businesses who would typically exhibit had to find another way to get their products in front of prospective clients. 

The most popular and straightforward solution is the in-house showroom display space. 

Strongly branding on rear and side walls forms the backdrop to the space. 

Products or people can be in front of the wall for demos.

The chairs and tables be included for client meetings when social distancing and lockdown restrictions end. 

Even when trade shows return, which is not too far away, in-house display spaces will still be invaluable. 

IT giant Cisco estimates that by next year, 82% of all content created will be video (Cisco Annual Internet Report 2018-2023 White Paper).  

Now is, therefore, an excellent time to think about how demonstrations, talks, and tutorials can be filmed and distributed via email and links from your website.  

Also, you can reach international buyers who can’t attend events or visit the UK because of COVID travel restrictions.

Undoubtedly, meeting buyers and clients face to face is ideal, but where you can’t achieve that, in-house showrooms are an excellent substitute. 

And that’s where we can help. 

We can help you design an in-house showroom space that works for your products and premises. Then, we will build it. 

You may not need a Chief Video Officer anytime soon (a job title I started coming across last year), but we can help if you want an in-house showroom space. 

To discuss things in more detail, please contact my colleague Francesca Conners by phone or email; 

Phone 01702 662 111 or email; [email protected]

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