How to Buy an Exhibition Stand: Five Essential Tips

Published on 27/07/2017

Most investment advice carries a high element of risk.  Yes, you can make plenty of money, but you can also lose it pretty quickly if you’re not careful.
Luckily, when it comes to event stand investment, the outlook is far brighter!
Exhibiting is one of the most reliably proven business-boosting methods around, meaning all you have to do is follow our five essential stand purchasing tips – which we’ve based on many years of practical experience – then get ready to enjoy all that wonderful return on your hard-earned investment.

1. Understand your space 

First up: make sure you know where you’ll be exhibiting!  This doesn’t simply apply to the event, or even the venue, but your actual exhibition space.
Your space will determine the type of stand that will work best for you, as each will have different features.  If you’ve booked a shell scheme, for example (a modular system that can be built to just about any size), you will need walls, while island spaces will have exposure from all angles – so your branding will have to be seen from all angles!

2. Think flexible future-proofing

Think practically about how many times per year you’ll exhibit your company at trade events (beware: once you start, you may find it becomes addictive!). 
Flexibility may not be too much of an issue if you’re planning to book similar spaces at similar events, but if you’re looking to branch out and experiment then a simple, self-build stand that can be easily customised may be the perfect solution, such as Versaform Flex or Lite.
If you’re booking larger spaces with maximum impact, our team can help take the stress out of setting everything up by installing your chosen stand for you!

3. What will you use the stand for? 

Do you want your stand to be interactive, informative, or simply act as an eye-catching company backdrop? 
If you know how you plan to use your stand, you’ll save money on unnecessary gadgets and add-ons.  After all, if you’re promoting a specific product launch or showcasing a media demonstration, your focus and setup will need to be different from a stand on which you’ll be holding client meetings. 

4. Accessorise!

The fashion industry tell us all the time that accessories are everything – and so it goes for event stands!  So, once you’ve decided how you’d like to use your stand, it’s time to browse the rails. 
For example, comfy seating and a coffee bar will probably be at the top of your ‘must-have’ list if you’re arranging on-stand meetings, while shelving and a stock room for literature will be key for promotional displays.

5. Customise your stand

The X Factor is awash with singers who “made that song their own.”  Now it’s time to do the same with your stand!
We’ve stressed the importance of working with your event space, but it’s just as important that your stand tells visitors – quickly, cleanly and at first glance – about your company.  Ideally, it will also offer something different to your competitors.
So don’t forget to incorporate your company’s unique branding and colours, with original themes that work well alongside your product or service.  
Now that you have the perfect stand, all that’s left to do is put it firmly to work at your next event…and watch all those enquiries come flooding in!
If you found our stand investment tips helpful, why not get in touch with our professional team?  You’ll find us friendly and approachable, not to mention full of expertise and practical advice on how to make exhibiting your business work for you. 
What are you waiting for?  


11th Jun 2020
Covid-19 Social Distancing Solutions
learn more
1st Jun 2020
Furlough: Fix: Focus
learn more
18th May 2020
A positive commercial step you can take during lockdown 
learn more
30th Jan 2020
Sustainable exhibiting: Recyclable stand structure components
learn more
6th Dec 2019
Sustainable exhibiting displays: Lightboxes
learn more
22nd Nov 2019
A message from Design-on-Sea
learn more
21st Oct 2019
You’ll wonder why you stuck with that trade show stand for so long
learn more
16th Jul 2019
The best way to obtain and use client testimonials
learn more
10th Jul 2019
Trade shows: Still the proven route to building enquiries and sales quickly
learn more
3rd Jun 2019
Thinking about your exhibition stand as sales equipment
learn more
14th May 2019
The Pros and Cons of Shell Scheme
learn more
3rd May 2019
Now is the time to be planning for that show in the autumn
learn more
25th Apr 2019
PowerPoint is amazing: Here’s how you can make the most of this 
excellent presentation tool
learn more
5th Apr 2019
Is your trade show stand a good ambassador for your business?
learn more
29th Mar 2019
How to transform a shell scheme stand
learn more
26th Mar 2019
5 ways to transform your exhibiting results without spending lots of money
learn more
18th Mar 2019
Two new displays that are attracting a lot of client interest
learn more
24th Jan 2019
One Of The Fastest And Surest Ways To Improve Trade Show Performance
learn more
17th Dec 2018
5 Trade Show Myths That Can Seriously Hurt Your Sales
learn more
10th Dec 2018
Exhibiting Trends For The Year Ahead
learn more
10th Dec 2018
3 FAQ's about exhibiting on small stands
learn more
24th Aug 2018
The Versaform Sales Story
learn more
6th Aug 2018
Transforming event spaces to transform exhibiting and event results
learn more
8th May 2018
An exclusive invitation from the IET: Bits and Bytes at Savoy Place
learn more
11th Dec 2017
Give your event display a professional edge: hire a promotions team!
learn more
27th Nov 2017
Six handy tips to maximise the life of your exhibition graphics
learn more
13th Nov 2017
Sales mistakes made on stand: Are you guilty?
learn more
2nd Nov 2017
Drum roll please...for our brand-new website launch!
learn more
13th Oct 2017
When size really does matter: making the most of a large exhibition space
learn more
29th Sep 2017
Give that ugly shell scheme a makeover! Simple tips to stand out at your next event
learn more
15th Sep 2017
Working the glow factor - why you should use a lightbox at your next event!
learn more
8th Sep 2017
Are you ready for GDPR?
learn more
1st Sep 2017
Take your business on holiday this Autumn!
learn more
25th Aug 2017
Boost your eco-credentials (along with your business) - choose a Versaform stand!
learn more
18th Aug 2017
Get a Head Start On The Competition: Plan For Your Next Exhibition!
learn more
11th Aug 2017
Why You Should Hire a Custom Exhibition Stand This Autumn
learn more
4th Aug 2017
Dressing for Success Part Two - over to you!
learn more
24th Jul 2017
Dressing for success - eye-catching event branding outside the exhibition hall
learn more
19th Jul 2017
Grow your business with a portable display stand!
learn more
14th Jul 2017
Location, location, location! How to select the perfect spot for your stand
learn more
7th Jul 2017
Get people talking: Simple Social Media Tips for Your Next #Event!
learn more
23rd Jun 2017
Big Ideas: How to Make the Most of a Small Exhibition Space
learn more
8th Jun 2017
Everything You Wanted to Know About Exhibition Stand Graphics (but were afraid to ask!)
learn more
2nd Jun 2017
Come and say hello at the BNC Summer Show!
learn more
31st May 2017
Don't miss our Great Stand Giveaways! How to stay in visitors' minds long after your event
learn more
19th May 2017
How to attract and engage your visitors
learn more
12th May 2017
A Handy Exhibition Venue Guide... Old Billingsgate
learn more
8th May 2017
Renting or Buying...Which Display Stand Option is Best for Your Business?
learn more
28th Apr 2017
A Handy Venue Guide to the Business Design Centre
learn more
25th Apr 2017
A Handy Venue Guide to Olympia London
learn more
18th Apr 2017
A Handy Venue Guide to ExCeL London
learn more
3rd Apr 2017
Why Guardian Exhibition and Display is Your Only Choice for Your Next Event!
learn more
27th Mar 2017
Why you should Embrace Gamification into your Exhibition Stand
learn more
17th Mar 2017
10 Essential Questions to Ask Before Hiring Your Exhibition Stand Space
learn more
10th Mar 2017
12 Reasons Why Companies Fail at Exhibitions
learn more
2nd Mar 2017
A Marketing Manager's essential exhibition checklist.
learn more
24th Feb 2017
Our Top 10 Do's and Don'ts for Designing your Exhibition Stand!
learn more
16th Feb 2017
Why Exhibitions Should be Part of Your Marketing Plans for 2017
learn more
14th Feb 2017
How to Deliver a Memorable Experience at your next Exhibition
learn more