We were approached by Automated Marketing and asked to help design and produce a stand (space 6m x 4m) to launch their brand new automated sales follow up tool at this year’s National Achievers Congress, where keynote speakers were the likes of Lord Alan Sugar and Sir Richard Branson.
The task we were presented with was to build a street in the middle of the ExCel centre. We started by creating 3D rendered drawings of the entire stand which were presented then signed off by the client. The brick wall was created using our modular Versaform Custom system, the versaform exhibit system enabled us to create a working door allowing access into the storage space within the stand itself.
The wall was clad using 2mm Foamex giving the stand a solid look and feel.
The flooring was created using our modular Eco floor, this gave a 40mm raised platform which allowed all the caballing to be run neatly underneath. We created the road by using our state of the art flatbed printer, we designed and then printed a worn looking road image directly to a roll of cushioned white floor vinyl, this was then laid over the top over the Eco Floor. We then used custom made portable podiums to create the street bollards.
The stand was built and dismantled by our in house fitting team and then stored safely for the client at our premises in Leigh On Sea.