Financial services firm trade.io announced the exciting launch of their flagship product, the Exchange, in June 2018.
In conjunction with their launch date announcement, trade.io contacted our expert team to help them plan a guerrilla campaign that would introduce their new product in unforgettable style!
Setting up shop outside Canary Wharf station – a London commuter hotspot used by over 350,000 people every day – we ably constructed two eye-catching, branded gazebos.
One housed a striking TV wall with furniture, for interested visitors to find out more about the Exchange.
We then partnered up with our regular collaborator Henry’s Coffee, to help grab even more attention with the second gazebo! With over 13,000 delicious free coffees served in trade.io-branded cups, it’s fair to say that the launch event was a resounding success.