Euston Square

Whilst The Gherkin were back at Square Meal reusing their framework and graphics, combining the Versaform Flex and Shell Clad displays that they already owned, the companys previous successes lead to another company, 30 Euston Square investing into an identical system complete with TV screen, table attachment and brochure rack. If it broken, then why try and fix it? Not only does this give brand consistency at the show, the vibrant graphics and different colour schemes help to highlight the distinct benefits of each venue, whilst also providing them with an excellent combination of unity and individuality