Helping the Sahara Force India F1 team to liven up a drab conference room, located in the brand-new wing of the Silverstone race track!
The room was the setting for a media conference to launch the VJM06 race car, and our brief was to create a colourfully seamless display that was swift to set up, as well as being re-usable and cost-effective.
Our team closely surveyed the room, quickly settling on the bi-folding Italian crafted doors as the ideal focus to hang the large-scale Fabric prints. To ensure absolutely no damage was done to the doors, we tested an array of adhesives and our fitting team got straight to work on hanging the giant 3.5 x 3m prints on the day before the event…which ran as smoothly as the car itself!
Impactful and dynamic, the display was as easily removed as it was set up – with no damage whatsoever to the surroundings.