Case Study | IET

IET

  • Event Name - CIRED
  • Event Venue - The meetings show
  • Product - Versaform Build

The IET and Guardian Display have a long history of working together to produce fantastic exhibition stands. The latest incarnation we produced was launched at Square Meal 2014, which featured a fantastic CGI fly-through video of IET’s newly refurbished building, showcased on a 75” recessed screen. The reusability of our Versaform Build system meant that, when the client asked us to produce the stand for The Meetings Show 2015, it was a hassle-free and cost-effective arrangement.

The bones of the stand and graphics remained largely the same, only with a few minor shape changes and adaptations from its original 7x2 configuration to a 6.5 x 3 set-up. The adaptability of the system allowed us to use the majority of last years’ stand, without the client having to buy a whole new system for this year.

Although some of these changes were aesthetic, some were born out of necessity. A large pillar intruded on the space, which required us to snake the framework around it. Due to the ultra-easy connectivity and custom modular components of the system, we were able do this with ease and efficiency. Our ability to pre-build our stands before exhibitions also allowed us to be extra-prepared for the situation, without relying on guesswork or estimations.

The stand was complemented with the IET’s classic AstroTurf style flooring, London Underground carpet, branded iPad stand and Flux chair with a free-standing literature holder and a transparent partition to create a private, but welcoming meeting room area.

This incarnation of the IET’s stand was another shining example of how the Versaform Build system can be used in multiple environments with its unique structure and flexibility. Using the system and allowing us to handle its project management has saved our clients almost as many hours as pounds, allowing them vital time to focus on their sales and marketing.

This year's event CIRED was being organised by our client The IET and with that we were appointed to design, produce, set up and breakdown their showpiece stand at the event.

Our involvement started 6 months prior to the show when we were initially approached to design the stand. The main focus for the stand was to show off the new IET corporate identity which was designed to showcase The IET's key sectors. Using LED lights and acrylic stand off's we really brought this art piece to life.

Our Versaform Build custom modular system was used for the framework of the stand. We utilised high pressure water CNC machines to cut the IET logos into the aluminium gantry's, also adding our shelving system to the back of 1 tower, allowed the client to showcase their publications.

The Guardian fitting team travelled across road, water and one of the longest bridges in the world to safely transport the stand to the venue, Kistamassen. After some great feedback and a successful show, which was being used to raise the profile of The IET, we broke down the stand and successfully brought everything back to Leigh on Sea, Essex.

Products

Versaform Flex