Our professional display team were given a brief by Fuel Integrated Communications to create, produce and install branding and signage for a prestigious event held at Soho’s The Vinyl Factory.
The Vinyl Factory is an unique events venue that not only houses a record label, an pressing plant and an online magazine, but also stages cutting-edge audio visual music, arts and media shows in collaboration with renowned artists.
The particular event we were asked to brand was staged by AutoTrader, the UK’s largest digital automotive marketplace and a member of the FTSE 250 Index.
As you might imagine, with so much prestige on display at such a stylish venue – not to mention a guest list bursting with celebrated industry insiders – we needed to ensure our work was more than up to the attention-grabbing task!
We effectively branded AutoTrader’s event with a striking mixture of directional signage, freestanding and wall mounted backdrops. Vinyl branding (we were at The Vinyl Factory, after all) adorned both the display vehicles and the bars, which served delicious red and blue cocktails all evening to over 200 guests.