10 do's and don'ts of exhibition stand designing!

Our Top 10 Do's and Don'ts for Designing your Exhibition Stand!

Published on 24/02/2017

All very well, you might be thinking, but how do you get started on designing that fabulous stand?  What should you think about, and crucially, what should you avoid?  If only you could find a team of experts who can help…that would be really fantastic, wouldn’t it?
 

Well, you’re in luck…because we’re that very team!  Read on for ten essential stand-design dos and don’ts, brought to you direct from our many years of hard-earned experience.  You’re welcome.

 

1. DO…keep information at eye level

The best stands work because they make it easy to absorb information, even as people hurry past. Don’t spend time crafting the perfect blend of punchy words and colourful graphics, only for it to end up hidden behind someone’s legs on exhibition day!
 
 

2. DO…hire a graphic designer who understands your business

People will notice images before they pay attention to words, so it’s really worth getting this one right.  Ask plenty of questions beforehand to make sure your designer can properly translate your business needs into striking images.
 
 

3. DO…understand that image quality counts

The quality of your images will reflect the quality of your customer. Blurry, offset images will impress nobody, except maybe the type of customer who doesn’t pay any attention whatsoever to detail – and as you probably already know, they’re often the hardest to deal with!
 
 

4. DON’T…think of your display as a brochure

People tend to concentrate on reading a brochure, so you can take time crafting stories they’ll relate to.  You won’t have that luxury with a stand – it needs to grab attention immediately, then move people on to their next encounter with you, whether that’s a chat during the exhibition or a follow-up afterwards.  Be short, simple and snappy.
 
 

5. DO…keep as generic as possible

Being too specific with your stand means people will have to concentrate to understand it.  Many won’t bother, so explain what you do in a quick, simple and easily-understood message that will speak to as many people as possible.
 

6. DON’T…allow anything to be printed without checking the proof

We mean anything.  Even if you can prove the printer messed up your perfect stand design, it’s your responsibility if you agreed the proof beforehand – so you carry the cost.  More importantly, you’ll be left with a stand you can’t use…and nobody wants that!

 

7. DO…understand that colour is important

Colour creates powerful associations.  Could you think about Coke without automatically picturing red and white, for example?  Ensure your stand incorporates bright, bold colours associated with your brand, and people will be more likely to remember you later on.
 
 

8. DO…know that scale is everything

What looks fantastic on a computer screen can end up cluttered or lost when transferred onto your stand…so make sure you check everything properly beforehand!
 
 

9. DON’T…font it up

In other words, don’t try to impress your audience with too many words!  Be clear, and let your bold colours and striking images do most of the talking.
 

10. DO…think of future uses for your stand

Of course, you’ll probably be able to make use of your stand at plenty of other events…but how about mounting it to the wall, or displaying it in your reception area when it’s not in use?
 
 
If you’d rather not go it alone at your next event, why not have a chat with our friendly team?  We’ll take all the pain out of designing your stand, so you can exhibit your business with confidence!
 
 
 

Blogs

24th Aug 2018
The Versaform Sales Story
learn more
6th Aug 2018
Transforming event spaces to transform exhibiting and event results
learn more
8th May 2018
An exclusive invitation from the IET: Bits and Bytes at Savoy Place
learn more
11th Dec 2017
Give your event display a professional edge: hire a promotions team!
learn more
27th Nov 2017
Six handy tips to maximise the life of your exhibition graphics
learn more
13th Nov 2017
Sales mistakes made on stand: Are you guilty?
learn more
2nd Nov 2017
Drum roll please...for our brand-new website launch!
learn more
13th Oct 2017
When size really does matter: making the most of a large exhibition space
learn more
29th Sep 2017
Give that ugly shell scheme a makeover! Simple tips to stand out at your next event
learn more
15th Sep 2017
Working the glow factor - why you should use a lightbox at your next event!
learn more
8th Sep 2017
Are you ready for GDPR?
learn more
1st Sep 2017
Take your business on holiday this Autumn!
learn more
25th Aug 2017
Boost your eco-credentials (along with your business) - choose a Versaform stand!
learn more
18th Aug 2017
Get a Head Start On The Competition: Plan For Your Next Exhibition!
learn more
11th Aug 2017
Why You Should Hire a Custom Exhibition Stand This Autumn
learn more
4th Aug 2017
Dressing for Success Part Two - over to you!
learn more
27th Jul 2017
How to Buy an Exhibition Stand: Five Essential Tips
learn more
24th Jul 2017
Dressing for success - eye-catching event branding outside the exhibition hall
learn more
19th Jul 2017
Grow your business with a portable display stand!
learn more
14th Jul 2017
Location, location, location! How to select the perfect spot for your stand
learn more
7th Jul 2017
Get people talking: Simple Social Media Tips for Your Next #Event!
learn more
23rd Jun 2017
Big Ideas: How to Make the Most of a Small Exhibition Space
learn more
8th Jun 2017
Everything You Wanted to Know About Exhibition Stand Graphics (but were afraid to ask!)
learn more
2nd Jun 2017
Come and say hello at the BNC Summer Show!
learn more
31st May 2017
Don't miss our Great Stand Giveaways! How to stay in visitors' minds long after your event
learn more
19th May 2017
How to attract and engage your visitors
learn more
12th May 2017
A Handy Exhibition Venue Guide... Old Billingsgate
learn more
8th May 2017
Renting or Buying...Which Display Stand Option is Best for Your Business?
learn more
28th Apr 2017
A Handy Venue Guide to the Business Design Centre
learn more
25th Apr 2017
A Handy Venue Guide to Olympia London
learn more
18th Apr 2017
A Handy Venue Guide to ExCeL London
learn more
3rd Apr 2017
Why Guardian Exhibition and Display is Your Only Choice for Your Next Event!
learn more
27th Mar 2017
Why you should Embrace Gamification into your Exhibition Stand
learn more
17th Mar 2017
10 Essential Questions to Ask Before Hiring Your Exhibition Stand Space
learn more
10th Mar 2017
12 Reasons Why Companies Fail at Exhibitions
learn more
2nd Mar 2017
A Marketing Manager's essential exhibition checklist.
learn more
16th Feb 2017
Why Exhibitions Should be Part of Your Marketing Plans for 2017
learn more
14th Feb 2017
How to Deliver a Memorable Experience at your next Exhibition
learn more