Published on 24/01/2019
Image from bett 2019 courtesy of Exhibitors Only
One of the fastest ways to improve trade show performance is to gain visibility for your business.
This means moving out and away from using a shell scheme display when you exhibit.
That’s because shell scheme units are usually built in blocks.
To the eyes of visitors, shell stands can all blend into one at first glance.
Note that I said “move out of a shell scheme stand.”
I didn’t say change your site position or increase your stand size.
Instead convert that shell scheme into something that looks visually much stronger.
In fact being a rose amongst thorns can work brilliantly for your exhibiting results.
This stand for Titan Travel, seen at the Destinations Show at Olympia was within a part of the show where shell scheme stands predominated.
By removing the shell scheme poles and fascia we were able to create a much brighter and inviting stand.
Opening-up the space provided lots of access for show visitors.
We designed-in standing and seating areas for discussion and used strong graphics to attract visitors to the stand.
If you look at the stands in and around Titan, you can see that they look uniform and less open.
And, they don’t express the personality of each individual business either.
If you currently use shell scheme as your display option you might want to consider the impact on your results that changing things as suggested could achieve.
This is an area that we specialise and it won’t cost you anything to see a mock-up design of your altered space.
Transforming how your shell scheme stand looks is a big step towards transforming your exhibiting results.
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Or call Francesca now on 01702 662 111.