location, location, location!

Location, location, location! How to select the perfect spot for your stand

Published on 14/07/2017

Summer equals holiday time for most…with crowds of people vying for the best spot on the beach to lay out their towel and relax.
 
Did you know that finding the best space for your stand at a trade event is just as important?  OK, so you won’t return to the office with seashells and a golden tan, but if you get your stand positioning right, you can bet you’ll end the event feeling revived from all that business-boosting activity, not to mention raring to follow up on reams of new contacts.
 
The great news is, it’s not hard to ensure you’re in the best place at your next event.  Most show organisers will allow you to choose your ideal location…and if it’s not clear, all you have to do is ask.
 
To help get you started, we’ve come up with a few more top tips – based on our dedicated expertise helping clients from a wide array of industries – to ensure your stand is seen by all the right people at your next exhibition!
 

 

Study the floorplan well 

 
It’s such an obvious point, but you’d be surprised how often people don’t check their stand positioning, assuming that the cost of the event means they’ll automatically get a great spot (newsflash: it doesn’t!). 
 
If you can, check the plans for previous events held at the venue too, including where the entrance is, so you can see where footfall is naturally likely to flow.  Then…

 

…get yourself a great vantage point!

 
Not only will you be able to see visitors coming (and arm yourself with that all-important smile well in advance!), but you’ll also be able to angle your branding to its very best, brightest and friendliest effect.
 
Don’t forget that while positioning yourself close to the entrance means visitors will find it hard to miss you, the entrance area is also often the most hectic and crowded place, with clusters of people jostling to get past and into the main event areas.
 

Look for interesting neighbours 

 

Your event neighbours will impact you, so make sure you know who they are.  Contrary to often imagined belief, positioning yourself near a high-profile industry leader could actually increase the chances of bringing visitors to your own stand.  A neighbour who offers products or services that complement your own is also a good bet.
 
While industry groupings can be hugely beneficial, bear in mind that it may be a lot harder for you to stand out in the crowd.  Some visitors might also feel overwhelmed, or put off from approaching a glut of stands all offering largely the same thing.
 

Consider popular event areas…

 
…such as coffee stands, or food courts.  These sections will always be well-visited, and if you’ve got a stand that features tech or additional entertainment (or even slices of tasty home-made cake), you’re likely to attract a lot more attention as people enjoy their well-earned breaks!
 

Take account of your event objectives

 
Your stand positioning needs might change depending on what you most want to get out of your event.  Whom do you want to attract, and what do you want to achieve once you’ve got their attention? 
 
If you need your stand itself to make a big splash, then heading for popular, buzzy areas should bring the right level of attention.  However, if you’re holding pre-agreed meetings on your stand, or you’re looking to engage people in detailed conversations, then you’ll benefit a lot more from a quieter corner.
 

 

Hopefully by now we’ve managed to convince you that event stand placement is just as essential as holiday beach positioning!  So if you’re looking for even more insider information on where to place your stand, or how to showcase it to its best effect once you’re there, our friendly and professional team is always on hand to help. 

 

Blogs

8th May 2018
An exclusive invitation from the IET: Bits and Bytes at Savoy Place
learn more
11th Dec 2017
Give your event display a professional edge: hire a promotions team!
learn more
27th Nov 2017
Six handy tips to maximise the life of your exhibition graphics
learn more
13th Nov 2017
Sales mistakes made on stand: Are you guilty?
learn more
2nd Nov 2017
Drum roll please...for our brand-new website launch!
learn more
13th Oct 2017
When size really does matter: making the most of a large exhibition space
learn more
29th Sep 2017
Give that ugly shell scheme a makeover! Simple tips to stand out at your next event
learn more
15th Sep 2017
Working the glow factor - why you should use a lightbox at your next event!
learn more
8th Sep 2017
Are you ready for GDPR?
learn more
1st Sep 2017
Take your business on holiday this Autumn!
learn more
25th Aug 2017
Boost your eco-credentials (along with your business) - choose a Versaform stand!
learn more
18th Aug 2017
Get a Head Start On The Competition: Plan For Your Next Exhibition!
learn more
11th Aug 2017
Why You Should Hire a Custom Exhibition Stand This Autumn
learn more
4th Aug 2017
Dressing for Success Part Two - over to you!
learn more
27th Jul 2017
How to Buy an Exhibition Stand: Five Essential Tips
learn more
24th Jul 2017
Dressing for success - eye-catching event branding outside the exhibition hall
learn more
19th Jul 2017
Grow your business with a portable display stand!
learn more
7th Jul 2017
Get people talking: Simple Social Media Tips for Your Next #Event!
learn more
23rd Jun 2017
Big Ideas: How to Make the Most of a Small Exhibition Space
learn more
8th Jun 2017
Everything You Wanted to Know About Exhibition Stand Graphics (but were afraid to ask!)
learn more
2nd Jun 2017
Come and say hello at the BNC Summer Show!
learn more
31st May 2017
Don't miss our Great Stand Giveaways! How to stay in visitors' minds long after your event
learn more
19th May 2017
How to attract and engage your visitors
learn more
12th May 2017
A Handy Exhibition Venue Guide... Old Billingsgate
learn more
8th May 2017
Renting or Buying...Which Display Stand Option is Best for Your Business?
learn more
28th Apr 2017
A Handy Venue Guide to the Business Design Centre
learn more
25th Apr 2017
A Handy Venue Guide to Olympia London
learn more
18th Apr 2017
A Handy Venue Guide to ExCeL London
learn more
3rd Apr 2017
Why Guardian Exhibition and Display is Your Only Choice for Your Next Event!
learn more
27th Mar 2017
Why you should Embrace Gamification into your Exhibition Stand
learn more
17th Mar 2017
10 Essential Questions to Ask Before Hiring Your Exhibition Stand Space
learn more
10th Mar 2017
12 Reasons Why Companies Fail at Exhibitions
learn more
2nd Mar 2017
A Marketing Manager's essential exhibition checklist.
learn more
24th Feb 2017
Our Top 10 Do's and Don'ts for Designing your Exhibition Stand!
learn more
16th Feb 2017
Why Exhibitions Should be Part of Your Marketing Plans for 2017
learn more
14th Feb 2017
How to Deliver a Memorable Experience at your next Exhibition
learn more