Essential exhibition checklist.

A Marketing Manager's essential exhibition checklist.

Published on 02/03/2017

You may have noticed that we’re heading fast into spring, the perfect time of year for rebirth and growth (or so we’re always being told!)  Here at Guardian Exhibition and Display, we’re of the opinion that your company can benefit from its very own springtime growth spurt, resulting from positive promotion at exhibitions and trade events.

 
Getting events just right is vital, and we know it’s not easy to cover all the bases when you’re busy.  So this week our knowledgeable team have been busy putting their perfectly-groomed heads together to come up with a checklist of exhibition essentials that no self-respecting Marketing Manager should be without!
 

1. Make sure everybody knows your objectives for the show

As a marketing professional, you’ll be used to working at breakneck speed, ensuring everything is ready to go in the run-up to event day. 
 
One thing we’ve seen time and again however, is that no matter how slick your display or how engaging your standholders, if your team don’t understand why they’re there, it’s a good bet they’ll use the wrong tactics for your event objectives.  So if your plan is to generate a certain number of leads, or focus on a niche section of your business – make sure everybody knows it! 
 

2. Ensure your exhibition stand displays your message clearly

We’ve said it before, and we’ll keep on saying it…because the importance of including a well-designed stand at your exhibition just can’t be emphasised enough.  (Yes we’re biased, but we’re also very experienced in these matters, so trust us!).
 
Event visitors won’t have time to chat with everyone they pass, so from the moment they arrive they’ll be on the lookout for the right companies to approach.  A clear and eye-catching stand will help them sort the wheat (you) from the chaff (your competitors!). 
 

3. Organise all your promotional material in good time for the show

Leaving your promotional material to the last minute is just inviting mistakes you really don’t need.  Get everything together well in advance, check it thoroughly and make sure it showcases your company at its clearest, boldest best.
 

4. Pre-book all your travel arrangements and accommodation

This is another essential not to leave to the last minute.  Well, at least not unless you fancy a stay in the grubbiest B&B in the area, preceded by standing room only on the train.
 

5. Use social media to promote your appearance at the show

Social media equals free publicity, so get hashtagging!  Remember that social media has different uses – employ Twitter for short, snappy updates, Instagram for some fun pictures of your pre-show prep, and Facebook to profile who visitors are going to meet on exhibition day.  Encourage your followers to retweet and share your updates for maximum coverage.
 

6. Use a quick and easy method to collate leads

There are plenty of whizzy apps available to help you capture leads, but even a handwritten form is better than nothing…as long as your team know exactly what they need to do, and what information they have to get for the all-important follow-up.  Which brings us to…
 

 7. Give clear instructions for lead follow-up after the show

You need to keep up the momentum after the initial buzz from your event has passed. Don’t rely on anyone contacting you – ensure your team is ready to follow up quickly, and watch all that new business come flooding in!
 
Looking for even more ways to make an impactful impression at your next event?  Our friendly team is always happy to advise – simply contact us and see what your business and our experience can create together.

Blogs

8th May 2018
An exclusive invitation from the IET: Bits and Bytes at Savoy Place
learn more
11th Dec 2017
Give your event display a professional edge: hire a promotions team!
learn more
27th Nov 2017
Six handy tips to maximise the life of your exhibition graphics
learn more
13th Nov 2017
Sales mistakes made on stand: Are you guilty?
learn more
2nd Nov 2017
Drum roll please...for our brand-new website launch!
learn more
13th Oct 2017
When size really does matter: making the most of a large exhibition space
learn more
29th Sep 2017
Give that ugly shell scheme a makeover! Simple tips to stand out at your next event
learn more
15th Sep 2017
Working the glow factor - why you should use a lightbox at your next event!
learn more
8th Sep 2017
Are you ready for GDPR?
learn more
1st Sep 2017
Take your business on holiday this Autumn!
learn more
25th Aug 2017
Boost your eco-credentials (along with your business) - choose a Versaform stand!
learn more
18th Aug 2017
Get a Head Start On The Competition: Plan For Your Next Exhibition!
learn more
11th Aug 2017
Why You Should Hire a Custom Exhibition Stand This Autumn
learn more
4th Aug 2017
Dressing for Success Part Two - over to you!
learn more
27th Jul 2017
How to Buy an Exhibition Stand: Five Essential Tips
learn more
24th Jul 2017
Dressing for success - eye-catching event branding outside the exhibition hall
learn more
19th Jul 2017
Grow your business with a portable display stand!
learn more
14th Jul 2017
Location, location, location! How to select the perfect spot for your stand
learn more
7th Jul 2017
Get people talking: Simple Social Media Tips for Your Next #Event!
learn more
23rd Jun 2017
Big Ideas: How to Make the Most of a Small Exhibition Space
learn more
8th Jun 2017
Everything You Wanted to Know About Exhibition Stand Graphics (but were afraid to ask!)
learn more
2nd Jun 2017
Come and say hello at the BNC Summer Show!
learn more
31st May 2017
Don't miss our Great Stand Giveaways! How to stay in visitors' minds long after your event
learn more
19th May 2017
How to attract and engage your visitors
learn more
12th May 2017
A Handy Exhibition Venue Guide... Old Billingsgate
learn more
8th May 2017
Renting or Buying...Which Display Stand Option is Best for Your Business?
learn more
28th Apr 2017
A Handy Venue Guide to the Business Design Centre
learn more
25th Apr 2017
A Handy Venue Guide to Olympia London
learn more
18th Apr 2017
A Handy Venue Guide to ExCeL London
learn more
3rd Apr 2017
Why Guardian Exhibition and Display is Your Only Choice for Your Next Event!
learn more
27th Mar 2017
Why you should Embrace Gamification into your Exhibition Stand
learn more
17th Mar 2017
10 Essential Questions to Ask Before Hiring Your Exhibition Stand Space
learn more
10th Mar 2017
12 Reasons Why Companies Fail at Exhibitions
learn more
24th Feb 2017
Our Top 10 Do's and Don'ts for Designing your Exhibition Stand!
learn more
16th Feb 2017
Why Exhibitions Should be Part of Your Marketing Plans for 2017
learn more
14th Feb 2017
How to Deliver a Memorable Experience at your next Exhibition
learn more